Build your prospect’s interest slowly

My post today is about how you can use an autoresponder to slowly build a positive relationship with your subscriber list.  If you are using an autoresponder to sell a product or service, you must be very careful as to how you approach your potential customer.  Few people like a hard sale, and marketers have known for years that in most cases, a prospect must hear your message an average of seven times before they will make a purchase.   How do you accomplish this with autoresponders?

It’s really quite simple, and in fact, thanks to autoresponders getting messages to your prospect seven times is possible.  On the internet, without the use of autoresponders, you probably may have difficulty achieving that.  Too often, marketers make the mistake of literally slamming a prospect with a hard sales pitch with the first autoresponder message – this won’t work.

You need to build interest slowly.  Start with an informative message, something that educates the reader.  At the bottom of the message you can include a link to the sales page for your product or service.  Use the first message to focus on the problem that your product or service can solve, with just a hint of the solution.

Build from there, moving into how your product or service can solve a problem, and the within the next message, ease into the benefits of your offer – giving the reader more actual information with each and every message.  Your final message should be the sales pitch – not the first one!   With each message make sure you are giving the prospect pertinent information related to the topic – free information.  This is what will keep them interested in what you have to say.

This type of marketing is an art.  It may take time to get it exactly right.  Use the examples that other marketers have set for you.  Pay attention to the messages that you receive from other marketers.  Start a file and keep those messages.  Use some of the better sales copy for your own autoresponder messages – just make sure it doesn’t end up being an exact copy.

Remember not to start with a hard sale.  Build your prospects interest.  Keep building on what the problem is, and how your product or service can solve or fill that need.    If you are doing this right, by the time the prospect reads the last message in the series, they will be convinced enough to make a purchase.

For more information on the AutoResponder I get my best results with please go to AutoResponder (http://www.twrpowersystem.com/aff/pages/markvs.php).   I have used a lot of different AutoResponders in the past and the Teamwork Revolution Power System AutoResponder is the best one I have found, plus you can earn some money while using it, plus there is a 14 Day Free Trial.

P.S. Discover how to build a Social Networking Spider Web

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